Brakes Plus

sAFE tRAVELS WEEK

A week-long campaign during the busiest travel season of the year promoting safe travel through maintaining your vehicle. The success of this campaign led to an additional Always On campaign for Brakes Plus.

In 2018, Express Oil Change & Tire Engineers acquired competitor Brakes Plus. To help promote the Brakes Plus brand to the new Dallas market, the Express Oil Change & Tire Engineers/Brakes Plus brand brought an interactive digital and print campaign centered around safe travels during the Thanksgiving season to life. Below is my case study video for the agency of record.

Contributions included concepting, strategy, implementation (art direction, animation, editing of the majority of digital content), game strategy, game design, ad optimization and placement of ads on Facebook/Instagram.

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